Vision
To be among top The seven Nonwoven producers in the world.

Mission
To provide Nonwoven solutions and products that create new markets and improve existing usage and creating value for our customers.

Values

Partnership 

Seeing customers as partners and developing long term relations.

Innovation
To be innovative to develop new products and new markets

Trust 
Building trust and transparency in relations with customers , vendors and employees

Sustainability
We're committed to use natural resources in an efficient way to minimize environmental impact and meet society's need for sustainable consumption.

Ethics
To be respectful to business ethics

Individualism
We believe in the dignity and worth of the individual. Every job is important and every associate is important. We encourage independent thinking and interests with the good of the whole in mind. We will treat fellow associates with fairness and respect.

Customer Satisfaction
To be easily reachable by customers and provide prompt replies to solve their problems and create value for them

Adaptability to change
To rapidly adapt ourselves to changes in The market and technology

Teamwork
All of us together are stronger and wiser than any one of us individually. To succeed, we must assume responsibility, cooperate with fellow associates and departments, effectively communicate with one another, foster enthusiasm and participate in decision-making.